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Amazon renaming IMDb TV to Amazon Freevee

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Amazon introduced Wednesday its free streaming service IMDb TV can be renamed Amazon Freevee.

The brand new title will take impact on April 27, the corporate stated in a information launch.

The retailer stated the streaming service can even develop its authentic programming by 70% in 2022, with spinoffs of reveals reminiscent of “Bosch: Legacy” and different collection. It’ll additionally add extra authentic films.

Amazon stated the ad-supported service has tripled its month-to-month lively customers prior to now two years and is predicted to launch in Germany later this 12 months.

“We’re wanting ahead to constructing on this momentum with an growing slate of creative and broadly interesting Originals, and are excited to ascertain Freevee because the premier AVOD (advertising-based video on demand) service with content material audiences crave,” Jennifer Salke, head of Amazon Studios, stated within the information launch.

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Amazon stated the ad-supported service has tripled its month-to-month lively customers prior to now two years.
AP Photograph/Steven Senne, File

Wednesday’s announcement comes because the retail large embraces a path to spice up its streaming companies. Final month, the corporate closed an $8.5 billion deal to acquire Hollywood studio MGM, making it Amazon’s second-largest acquisition following its $13.7 billion cope with Complete Meals in 2017. That acquisition was focused to make the corporate higher compete towards Netflix and Disney+.