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Aussie cotton industry aiding shift towards sustainable fashion

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Trend-savvy shoppers have gotten more and more environmentally acutely aware, forcing Australian manufacturers to provide garments with a lighter environmental footprint.

As artificial materials like polyester and acrylic are shunned for pure fibres, the cotton business is cashing in.

Cotton Australia predicts Australian growers will produce sufficient cotton subsequent 12 months to theoretically dress 500 million individuals.

“That is a variety of fibre that we’re speaking about producing, 1,000,000 tonnes,” Cotton Australia chief govt Adam Kay stated.

Cotton has lengthy had a fame for absorbing a number of water, however altering practices have seen cotton turn into the material of alternative on the catwalk.

Fabia Pryor, Nation Street’s model group and influence supervisor, stated sourcing material with a sustainable pedigree was necessary.