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BTS is coming to Disney in a major streaming deal

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CNN Enterprise
 — 

Disney is bringing BTS to its streaming providers, including the world’s biggest band to its roster of digital stars.

In an announcement shared first with CNN Enterprise, the leisure large stated Monday that it could add new authentic reveals that includes members of the South Korean pop group to Disney+.

That may end in 5 new titles with HYBE, BTS’ administration firm. The agency was beforehand often called Huge Hit Leisure.

Not less than two of the brand new titles shall be shot with the complete band, together with a taped live performance particular in Los Angeles and a behind-the-scenes documentary collection. Disney expects the latter to debut subsequent yr.

In a recorded video message shared with CNN Enterprise, the band stated they have been wanting ahead to exhibiting followers “a extra up-close and private aspect of us.”

BTS has loved meteoric success in recent times, attracting legions of followers around the globe often called the “Military.”

Just lately, nevertheless, the seven-person group introduced that it could be taking a break to discover numerous initiatives, together with some on a solo foundation.

The brand new tie-up with Disney displays that. One forthcoming title is a actuality present that can see V, a BTS star, head on trip with different Korean celebrities, the corporate stated.

The band’s documentary may even peek into their each day lives “as they put together for his or her second chapter,” Disney and HYBE stated in a joint assertion.

Phrases of the deal weren’t disclosed. The transfer reveals how Disney

(DIS)
is specializing in top-tier expertise because it continues to go after Netflix

(NFLX)
and money in on the latest wave of recognition surrounding Korean content material and tradition.

Final yr, for instance, followers worldwide buzzed over “Squid Game,” the South Korean hit from Netflix that grew to become the corporate’s prime present globally. Disney stated it has additionally discovered success with titles like “Snowdrop,” a Korean collection that has develop into one in all its most-watched titles all through Asia just lately.

“This collaboration represents our inventive ambition — to work with iconic content material creators and prime stars in Asia-Pacific so their expertise may be loved by mainstream audiences in a number of methods,” Jessica Kam-Engle, Disney’s head of content material for Asia Pacific, stated in a press release. “We imagine these new titles will captivate shoppers worldwide and stay up for introducing extra music content material on our service.”

The transfer is a part of a major expansion into Asian content material introduced by the corporate final October. It plans to greenlight greater than 50 authentic titles from the area by 2023.

The Hollywood large stated on the time that it was commissioning new reveals from South Korea, Japan, Australia, Taiwan and Indonesia. Most of the packages shall be introduced in native languages, from Bahasa Indonesia to Mandarin.

Netflix has additionally been pouring money into authentic Asian language content material, and touting the worldwide success of its Korean and Japanese packages specifically.

However the firm’s inventory has faced pressure in latest months, after it revealed in April that it had misplaced subscribers for the primary time in a decade. The information reignited debate about long-term prospects for the streaming sector.

Buyers, nevertheless, appear calmer about Disney. The corporate stated in its most recent earnings presentation in Could that it had added extra Disney+ subscribers than anticipated over the previous quarter, bringing its complete to 137.7 million.