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Coachella 2022: Top Mexican regional acts share spotlight

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Grupo Firme, the Latin Grammy-winning norteño band, has counted many hits underneath its silver-buckled belts through the years: “El Tóxico,” “Ya Supérame” and 2021’s “Cada Quien,” co-starring reggaeton-pop heartthrob Maluma, to call a number of.

In March, the Tijuana gamers held a press convention at Inglewood’s SoFi Stadium to announce their upcoming “Enfiestados y Amanecidos” tour of the States — and generate some buzz forward of their debut at this 12 months’s Coachella Valley Arts and Music Pageant.

“We’re placing our boots on,” stated Grupo Firme vocalist Eduin Caz, “and bringing a Mexican occasion to the USA.”

This weekend, Grupo Firme, together with Banda MS and Natanael Cano — three of right this moment’s most outstanding regional Mexican acts, because the style is understood — will all make their first appearances at Coachella. They be part of a tidal wave of performers from Latin America set to carry out this weekend and subsequent, together with Brazilian pop powerhouses Anitta and Pabllo Vittar, Colombian reggaetonera Karol G and Argentine singers Nathy Peluso and Nicki Nicole.

Altogether, 20 artists from Latin America and its diaspora will play Coachella this 12 months, up from 17 at 2019’s version.

Coachella’s promoter, Goldenvoice, has made concerted efforts to captivate Latino audiences in recent times, whether or not by recruiting extra Latin acts to Coachella’s roster or by organizing occasions like L.A.’s (now discontinued) Latin music and meals pageant, Tropicália. These efforts have dovetailed with the astronomical progress of Latin music income within the U.S., which according to a RIAA report released Tuesday, generated an all-time excessive of greater than $886.1 million in 2021 via streaming, subscriptions and retail gross sales.

A smattering of Latino artists have carried out at Coachella since its inception in 2001, together with Café Tacvba, Julieta Venegas, Nortec Collective and Los Ángeles Azules.

Nonetheless, 2019 marked a breakthrough for Spanish-language acts on the pageant. Reggaeton titans Unhealthy Bunny and J Balvin acquired prime slots, whereas flamenco fusion artist Rosalía carried out a much-buzzed-about set.

That very same 12 months, Grammy-nominated norteño group Los Tucanes de Tijuana grew to become the primary regional Mexican act to carry out at Coachella. The band not solely regaled followers with its basic corridos — people ballads reserved for telling tales of outlaws and different legends — however the accordion-fluttering bustle of its wedding-party staple “La Chona” was so infectious that the viewers, a mix of Latinos and curious anglophones, begged for a reprise, to which Los Tucanes obliged.

A rapper onstage

Natanael Cano will carry out for the primary time at Coachella. “I’m extraordinarily grateful and excited to deliver my tradition to Coachella.”

(Medios y Media/Getty Photos)

Performing this Sunday, Sonora-born singer-songwriter Natanael Cano, 21, has contributed to corridos’ popularity among Gen Z. Signed to L.A. label Rancho Humilde, Cano has stoked curiosity within the norteño artwork kind by combining acoustic guitar licks with lure beats and a melodic move impressed by rappers like Drake and Unhealthy Bunny.

“Each time somebody talked about the pageant to me, they’d say how laborious it’s to get in. I by no means actually noticed myself being invited,” stated Cano over the telephone. “However I’m extraordinarily grateful and excited to deliver my tradition to Coachella. I would like the world to take pleasure in and get a superb clear view of the place I come from, and why I find it irresistible a lot.”

Two musicians with their arms raised, onstage.

Alan Manuel Ramirez and Oswaldo Silvas of Banda MS.

(Manuel Velasquez/Getty Photos for Estrella Media)

Members of Banda Sinaloense MS de Sergio Lizárraga, higher generally known as Banda MS, have been equally excited to see the band’s identify within the second billing for the pageant, on par with Doja Cat and Run the Jewels. However in response to Oswaldo Silvas, vocalist of Banda MS, they don’t see themselves gaining a brand new viewers a lot as they see an viewers gaining a brand new expertise.

“I feel the true problem is definitely for the individuals who don’t know banda music, individuals who don’t even know Spanish,” Silvas stated. “I simply hope it could actually provoke one thing in them — to make them transfer, dance, scream, no matter — however one thing constructive about Mexico.”

Masters of the brass-heavy style generally known as banda, the Mazatlán, Sinaloa, group haven’t solely earned 12 Billboard Latin Music Awards, however they’ve neatly navigated their ascent by collaborating with artists throughout borders, like Snoop Dogg and Becky G in 2020’s “Qué Maldición.”

“We’re dedicated, not simply to a superb present, however to open doorways for extra banda music at Coachella,” stated Silvas. “We’re simply right down to make one thing attention-grabbing occur.”