#Dude #Excellent #introduce #Masters #youthful #crowd
It’s the Masters. Untucked.
In an effort to attach with a youthful viewers, Augusta National Golf Club not too long ago gave the thumbs as much as YouTube stars “Dude Perfect,” a Texas-based troupe of trick-shot artists, to shoot a video on a number of the most hallowed floor in sports activities.
Utilizing the famed “Amen Nook” as their taking part in discipline, Dude Excellent staged an “All Sports activities Golf Battle” starring Bryson DeChambeau, an 11-minute viral video that, since its launch earlier than the beginning of Masters week, has gotten greater than seven million views.
The foundations: Play a gap utilizing a unique implement on every shot, whether or not it’s a bat and ball, a Frisbee, a volleyball, a foam soccer, a tennis racket, a croquet mallet, or a pool cue to make a flat-on-your-belly putt. The competitors can be on holes 11, 12 and 13.
Everybody concerned was shocked that Augusta gave the OK, contemplating the membership is unique and buttoned-down the membership is.
“Each second we have been pinching ourselves and we have been simply taking a look at one another, mouthing to one another from throughout the green, like, ‘Is that this actual? I can’t consider that is truly occurring,’” mentioned Chad Coleman, chief advertising officer for Dude Excellent.
“You possibly can see from the reactions of people that see the video, no person can consider that really occurred. That’s a win for us and Augusta Nationwide as a result of which means we’re reaching that broader viewers.”
Augusta Nationwide reasoned that with 57 million YouTube followers and a healthful, family-friendly mix of sports activities and comedy, Dude Excellent could possibly be a perfect automobile to broaden the curiosity base in each the Masters and the sport of golf.
“My first response was, ‘Who’re these guys? I’ve by no means heard of them,’” Augusta Nationwide chairman Fred Ridley mentioned.
“But it surely was one thing that I received snug with in a short time. No. 1, these are very upstanding younger males who it was apparent to me in some discussions, some third-party discussions of people that had been coping with them and issues they really mentioned on video. That they had the utmost respect and reverence for Augusta Nationwide.”
DeChambeau was instantly on board.
“They’re superior guys, and I’m glad we have been capable of present the sport of golf in a unique gentle,” he mentioned. “Albeit some individuals don’t suppose it’s what must be carried out; I feel it’s an ideal factor for guys which have by no means seen the sport of golf and to carry to the Masters into a unique, constructive gentle.”
All Sports activities Golf Battle was the popular format, however Dude Excellent had a fallback plan if Augusta Nationwide officers rejected that.
“Our Plan B was one thing known as “Professional vs. Joe,” which might have been Tyler [Toney] from the Dude Excellent aspect taking part in Bryson or one other tour professional on Amen Nook. However the tour professional can be blindfolded on each shot.
“The concept can be, who can shoot the bottom rating from the information, a blindfolded professional or Tyler, a 4-handicap simply regular? We need to maintain that one in our again pocket for an additional day.”
The video was shot in early March and required about 90 minutes on the course.
“We wished to verify we weren’t disrupting any member play that day,” Coleman mentioned. “We have been very strategic about once we received on the market we wished to spend the least period of time on the course that we may. It’s not like they shut the course down for us.”
Stated Ridley: “I feel it completed what we wished to. I’ve heard from numerous my legislation companions who’ve teenage kids who mentioned, ‘That is nice. My youngsters need to exit and play golf.’ That’s form of the thought.
“We’ll have a look at extra issues like that however all the time by means of a lens of our tradition and respect for the sport and respect for the establishment on this place.”