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How much money waits for UCLA and USC in the Big Ten?

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It’s about name, image and likeness, they mentioned. It’s about like-minded tutorial establishments. It’s about rising alternatives to recruit.

The true purpose behind UCLA and USC’s drastic shift to the Huge Ten Convention is way easier than the language directors use in long-winded statements.

It’s cash.

With the Pac-12’s recent struggles and archaic TV deal, the convention’s groups have been merely getting left behind, and leaping ship to the Huge Ten provides USC and UCLA their greatest monetary lifeline to compete in a school sports activities scene that’s blurring the strains between skilled and novice extra every day.

The Huge Ten’s emergence as a monetary titan started when the convention signed a six-year, $2.65-billion TV deal that started in 2017. On the time, the Pac-12 was outpacing the Huge Ten in income because of a landmark TV deal below former commissioner Larry Scott.

That 12-year, $3-billion deal signed in 2011 tripled the convention’s annual TV revenues and created the Pac-12 Networks. It was the richest media rights deal in faculty sports activities on the time.

However it didn’t age nicely.

Hamstrung by the long-term deal and the failure of the Pac-12 Networks, the Pac-12 distributed solely $33.6 million to every of its member establishments in 2019-20. The Huge Ten provided, on common, $49.2 million that yr to its 14 members, with the 12 longest-tenured establishments receiving on common $54.3 million. Maryland and Rutgers, which weren’t full members at the moment, took residence $27.6 million and $11.4 million, respectively. The $20-million distinction between what USC and Ohio State continues into the next yr.

The COVID-19 pandemic had main monetary impacts on all athletic applications, however the Pac-12 particularly suffered. The convention reported a 35.7% drop in income from the 2019-20 fiscal yr to 2020-21 and distributed simply $19.8 million to every faculty. The Huge Ten fell by 11.6% however nonetheless distributed $47.8 million for every faculty.

The Huge Ten’s 2017 media rights deal produced a mean of $441.7 million in TV income a yr. That quantity may double within the convention’s upcoming contract.

Initial reports point out the Huge Ten’s new deal that begins in 2024 may very well be price a whopping $1 billion a yr. That was earlier than UCLA and USC signed on and introduced the second-largest media market within the nation.

Splitting $1 billion of annual TV income amongst 16 Huge Ten faculties yields a mean of $62.5 million per faculty. That alone, earlier than further income streams similar to NCAA males’s basketball event payouts and bowl video games, is nearly twice what UCLA earned from the Pac-12 two years in the past.

The cash can go towards facility upgrades, salaries to draw and hold high coaches, and improved journey. UCLA athletic director Martin Jarmond mentioned in a press release that the “sources” from the deal will assist handle the logistical nightmares that can certainly comply with West Coast groups that must journey not less than 1,500 miles to get to their closest Huge Ten foe, Nebraska.

In its assertion saying the transfer, USC additionally famous that, beginning this upcoming tutorial yr, all athletes may obtain as much as $5,980 yearly in “direct monetary help within the type of tutorial achievement awards, per the Supreme Court docket’s latest Alston ruling.”

USC may have the means to extend that quantity considerably in two years.