Influencer Tammy Hembrow channels Kim Kardashian in viral photoshoot

Keep in mind when Kim Kardashian famously “broke the web” when she rested a glass of champagne on her butt?

Effectively, Aussie health mogul Tammy Hembrow has additionally prompted fairly a stir together with her newest photoshoot to advertise her app ‘Tammy Match’.

The 28-year-old shared a behind-the-scenes clip of herself carrying a racy, metallic silver leotard that confirmed off her toned behind and a pair of matching platform heels.

She was seen on all fours, with one foot raised as she balanced a tray of oysters on the only of her shoe.

“Not solely is there a brand new problem beginning in jan @tammyhembrowfitness however we even have soo many new recipes coming to the app together with my FAVE oyster mignonette,” she captioned the clip.

The video has already been considered tens of millions of occasions with followers likening it to Kim Kardashian’s Paper magazine cowl shoot from back in 2014.

“That is higher than the Kim Ok champagne shoot,” one follower commented.

“Tammy wins! over Kim Ok’s champagne butt,” one other wrote, whereas a 3rd mentioned, “Giving Kim Ok champagne vibes.”

One fan described it as “bizarre”, however mentioned it’s nonetheless “good promoting.”

“Photograph shoot a bit excessive; buuuut you’re my fave health and mum influencer,” one other fan wrote.

“WOW that is loopy!!!!” mentioned a 3rd, whereas a chef and meals photographer described it as “unnecessarily further”.

Nevertheless, regardless of some expressing their dislike over the shoot, many backed the Gold Coast influencer, branding it “unbelievable.”

The mother-of-three — who has virtually 16 million followers on Instagram — isn’t solely the proprietor of a profitable health app, however she additionally has her personal activewear brand, Saski.

In September this yr, Hembrow fronted the digital cowl of Forbes Australia’s inaugural difficulty alongside her newborn daughter Posy Poole.

“Posy’s first Forbes shoot. @forbesaustralia first difficulty is out NOW. How particular to be part of this,” she wrote.

Hembrow, who has an estimated net worth of $38 million, instructed Forbes within the accompanying story that she’s “all the time had that entrepreneurial spirit”.

“From after I was younger, I needed to be my very own boss. I might by no means see myself working beneath anybody else,” she said.

She mentioned after the start of her son Wolf in 2014, “I had lots of people in my ear … saying, ‘Oh, your life will probably be over. Your physique won’t ever be the identical.’”

She added, “And it simply kind of made me wish to share it much more to show everybody unsuitable. I’m nonetheless going to achieve success, I’m nonetheless going to be match within the gymnasium, I’m nonetheless going to have an incredible life. Simply watch me.”

Hembrow was certainly one of 10 Australian creators pegged by Forbes as a part of the “new wave of entrepreneurs”.