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Kanye West’s Yeezy seems to be trying to broaden its retail footprint.
In keeping with a June 29 application filed with the U.S. Patent and Trademark Office, West and his authorized group need to trademark “YZYSPLY” to make use of for retail shops, retail retailer companies, on-line ordering companies and on-line retail retailer companies.
A separate filing notes that YZYSPLY plans to supply T-shirts, gown shirts, sweatshirts, attire, denims, beachwear, infantwear, footwear and extra.
The filings have been first reported by TMZ. Representatives for Yeezy didn’t instantly return FOX Enterprise’ request for remark.
Yeezy presently has partnerships with Gap and Adidas.
In June 2021, preorders opened for Yeezy Hole’s first providing, a $200 unisex blue puffer jacket, which offered out instantly. As well as, Yeezy Hole launched a new collection with Balenciaga on Might 27, which incorporates tees, hoodies, jogging pants, outerwear and caps.
Yeezy has been valued at $3.2 billion to $4.7 billion by UBS, in keeping with Bloomberg.
The newest trademark software comes after West’s Yeezus model filed 17 purposes with the USPTO for varied items and companies, together with cosmetics, home goods, toys, video games and sporting tools, blockchain-based currencies and NFTs, bodily and on-line retail shops, marketing campaign buttons, clothes and baggage and amusement parks.
As of the time of publication, West is price roughly $2 billion, per real-time monitoring by Forbes.