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MoveOn Launches $5.5 Million Ad Campaign to Help Drive Voter Turnout and Counter MAGA Extremism



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Washington, D.C. – Right now, MoveOn Political Motion introduced a $5.5 million advert marketing campaign to mobilize voter turnout amongst key teams—together with these who voted in 2016, 2018 and 2020 however won’t usually vote in midterm elections—to guard our freedoms from MAGA Republican candidates who’re making an attempt to overturn our elections, silence our voices, take management of our our bodies, and block insurance policies that may profit all People.

Right now’s introduced advert purchase is a part of MoveOn’s $30 million+ election program—its largest ever for a midterm.

The adverts will run in Arizona, Georgia, Nevada, North Carolina, Pennsylvania, and Wisconsin to assist drive turnout for Senate and Home elections, in addition to key down-ballot races comparable to governor and secretary of state. 

“Midterms are all about turnout, and we’re doing every thing we are able to to empower the coalition of voters that ushered Democrats to victory in 2018 and 2020 to end up once more,” stated MoveOn Political Motion Government Director Rahna Epting. “By popping out once more, these voters will assist battle for our proper to abortions and contraception, free and honest elections, and different freedoms which are below assault by MAGA Republicans. We’re additionally targeted on ensuring voters perceive how their vote can defend the massive wins Democrats delivered to us to fight local weather change, cancel scholar loans, and decrease well being care and prescription drug prices.”

MoveOn created and examined over two dozen adverts and is deploying essentially the most impactful to focused audiences in every state. Utilizing new surveying expertise constructed for this election, the adverts had been proven to key mobilization audiences and the outcomes had been run by way of analytical fashions to create the exact universe of voters predicted to be most motivated to vote by the advert’s messaging. Among the many adverts are these:

  • Us v. MAGA – which was the best-testing advert amongst surge voters.
  • Abortion Is on the Ballot – a constructive spot about turning out to guard the proper to abortion that was particularly impactful amongst voters 18-24.
  • Insurrection – depicting the complicity of MAGA election deniers in carrying the torch for Donald Trump’s violent January 6 rebellion.
  • A collection of adverts holding particular Republican candidates accountable for his or her excessive agenda, together with these:


Along with the microtargeted paid media program, MoveOn is elevating thousands and thousands in small-dollar donations for its member-endorsed progressive candidates, working the largest-at-scale relational voter contact program of the midterms, assembly voters the place they’re through cultural and micro-influencer initiatives, holding MAGA candidates accountable for his or her extremist positions, and organizing volunteers to mobilize voters to spice up turnout.


MoveOn is a people-powered pressure for progress. MoveOn mobilizes the left to elect Democrats and enact progressive change. We’re the homebase for thousands and thousands of members who refuse to simply accept the established order and are moved to take motion. For greater than a technology, MoveOn has been a bulwark in opposition to the unconventional proper, channeling our voices to finish wars, defend democracy, and advance justice for all.