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NFL to pick ‘Sunday Ticket’ partner by this fall, Roger Goodell says

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The NFL plans to award the coveted rights to its “Sunday Ticket” package to a serious streaming service – with the victor to be decided by this fall, Commissioner Roger Goodell stated Friday.

Goodell addressed Sunday Ticket’s future whereas he and different moguls within the tech, media and enterprise sectors converged on the Solar Valley Convention. The NFL commissioner famous that discussions have been underway for greater than a yr.

“It’s an essential choice for us as a result of these property are actually precious to us,” Goodell advised CNBC. “I clearly consider we’ll be shifting to a streaming service. I feel that’s finest for the customers at this stage, however we have now a lot curiosity proper now.”

“I feel we’ll in all probability have some choice by the autumn,” he added.

Satellite tv for pc TV big DirecTV managed rights to the “Sunday Ticket” package deal for greater than twenty years and paid an annual worth of $1.5 billion for the proper to air the weekly slate of NFL video games. The present deal expires after the 2022 season.

Hypothesis has mounted lately that the NFL might ditch its longtime accomplice in favor of a burgeoning streamer.

Streaming giants Apple and Amazon have already submitted bids for the rights to Sunday Ticket, as has ESPN father or mother Disney, CNBC reported final month. The NFL is claimed to be in search of greater than $2 billion per yr for the rights, with the victor additionally receiving a stake in NFL Media.

Roger Goodell
Roger Goodell stated talks on NFL Sunday Ticket rights have been underway for greater than a yr.
Getty Pictures

The NFL already has ties to Amazon, which holds streaming rights to its Thursday Night Football package.

No matter which platform the NFL selects, the $300 per yr price ticket for customers is more likely to stay largely unchanged attributable to contractual obligations with the league’s TV companions, in line with the outlet.

Goodell addressed what a collaboration with a tech big, resembling Apple or Amazon, reasonably than conventional broadcast companions like ESPN, would imply for the platform’s future.

NFL Sunday Ticket
DirecTV has managed rights to NFL Sunday Ticket for greater than twenty years.

“Proper now, we’re on a linear service by means of DirecTV and it’s labored rather well for us, however we actually consider that these new platforms give us a capability to innovate past the place we’re at the moment and make the expertise for our customers so a lot better.”

The commissioner stated a cope with a streamer would assist the NFL in its aim of reaching youthful viewers. Goodell added that the NFL plans to launch its personal streaming platform, dubbed NFL+, by this fall.