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Ohio State gets approval to trademark ‘The’ for merchandise : NPR

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Ohio State College has gained its combat to trademark the phrase “The.” The U.S. Patent and Trademark Workplace permitted the college’s request on Tuesday.

Angie Wang/AP


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Angie Wang/AP


Ohio State College has gained its combat to trademark the phrase “The.” The U.S. Patent and Trademark Workplace permitted the college’s request on Tuesday.

Angie Wang/AP

COLUMBUS, Ohio — Ohio State College has gained its combat to trademark the phrase “The.”

The U.S. Patent and Trademark Workplace permitted the college’s request Tuesday. The varsity says it permits Ohio State to regulate use of “The” on branded merchandise related to and offered via athletics and collegiate channels, equivalent to T-shirts, baseball caps and hats.

“THE has been a rallying cry within the Ohio State neighborhood for a few years, and Buckeye followers who buy official Ohio State gear help pupil scholarships, libraries and different college initiatives,” mentioned Ben Johnson, the college’s senior director of media and public relations. He famous the college’s licensing and trademark program generates over $12.5 million a 12 months in income, which helps fund pupil scholarships and college applications.

Ohio State began pursuing a trademark in August 2019 after trend retailer Marc Jacobs had filed an utility for the phrase just a few months earlier. The corporate and the college reached a deal in August 2021 that enables each events to make use of the branding.

The patent workplace rejected Ohio State’s preliminary utility, discovering the trademark appeared for use for “merely ornamental method” and as an “decorative function” that did not seem to perform as a trademark that will differentiate the gadgets from others.