Peak Substack? – The Big Picture

I get too many emails.

A lot in order that I needed to arrange separate electronic mail addresses for issues like subscriptions, and so on.

I’m impressed with the general high quality of Substacks I obtain; I’ve just a few favorites that I by no means miss. Nevertheless it hass turn into too straightforward so as to add one other, they usually all it piled up in my inbox, trying just a little an excessive amount of like homework.

It not too long ago acquired worse: I’ve seen what number of of my subscription emails within the inbox (see above) at the moment are Substacks. Not content material with taking up my electronic mail, Substack now desires to advocate extra Substacks I ought to subscribe to, plus each current Substacker offers me 3 of their different substacks to cross-promote.

Please cease.

I don’t want MORE info, evaluation and newsletters relatively, I would like BETTER content material. Succinct, to the purpose, helpful. Semafor is a latest favourite. However I’m going to implement a good friend’s rule: IF he can’t bear in mind the final time he opened and skim a substack, he unsubscribed. Addition through subtraction and all that.

I scan WSJ or FT or WaPo or NYT on-line and see numerous issues that curiosity me from their dwelling web page or listing. At the moment, I can’t fairly try this with Substack. I can peruse an online inbox, however there’s little in the best way of recent content material discovery searching what I’m already subscribed to.

The Substack publication pus e-newsletter format with high-quality journalists actually took the world by storm. I do not know whether or not its a long-term staple or a flash within the pan, but it surely feels to me like I’m now at peak Substack…