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Seoul Fashion Week: A vision of Korean designers’ creative future



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Seoul Trend Week: A imaginative and prescient of Korean designers’ inventive future

Korean tradition has unfold internationally like wildfire in recent times, with the massively profitable Okay-pop, Okay-film and Okay-beauty sectors attracting insatiable curiosity. Now, South Korea is trying to take its trend trade to the subsequent degree, too.

Korean tradition has unfold internationally like wildfire in recent times, with the massively profitable Okay-pop, Okay-film and Okay-beauty sectors attracting insatiable curiosity. Now, South Korea is trying to take its trend trade to the subsequent degree, too.

The drive is being led by the biannual Seoul Trend Week (SFW), which, in response to town’s authorities, aspires to change into the “fifth important trend week on this planet” after the “Massive 4” of New York, London, Milan and Paris.

The schedule of occasions, which concluded Wednesday, spotlighted native expertise by means of a mixture of live-streamed runways and a few of the first in-person exhibits since 2019. “Squid Sport” star and menswear model icon Lee Jung-jae acted as a “world ambassador,” whereas 4 designers debuted their collections in Paris throughout Paris Fashion Week earlier within the month — a part of efforts to draw extra worldwide consideration and consumers.

Beneath are a few of the key takeaways from the week-long occasion.

Models walk the runway during rehearsal for the BONBOM show as a part of Seoul Fashion Week 2022 AW on March 18, 2022 in Seoul, South Korea.

Fashions stroll the runway throughout rehearsal for the BONBOM present as part of Seoul Trend Week 2022 AW on March 18, 2022 in Seoul, South Korea. Credit score: Justin Shin/Getty Pictures

The Seoul Museum of Craft Art held in-person shows.

The Seoul Museum of Craft Artwork held in-person exhibits. Credit score: Justin Shin/Getty Pictures

C-ZANN E is a brand inspired by minimalism and traditional Korean hanbok. Models wore ornate headpieces down the runway.

C-ZANN E is a model impressed by minimalism and conventional Korean hanbok. Fashions wore ornate headpieces down the runway. Credit score: Justin Shin/Getty Pictures

BIG PARK's AW 2022 collection included floral prints inspired by camellia flowers.

BIG PARK’s AW 2022 assortment included floral prints impressed by camellia flowers. Credit score: BIG PARK

New codecs unleash creativity

On account of Covid-19, the vast majority of manufacturers once more confirmed just about, filming their Autumn-Winter 2022 creations with diverse approaches — some to the purpose of distraction, and others in ways in which felt nearly superior to bodily runway exhibits.

Seokwoon Yoon, whose eponymous label’s new assortment is knowledgeable by “future species, AI robots and aliens” selected the architecturally putting Busan Cinema Middle as his backdrop. Fashions wearing colourful clothes and puffy outerwear stood out among the many clear, grey aesthetic of the constructing’s outside seating. Yoon stated that whereas he missed the vitality of bodily exhibits, the format allowed him to zero in on sure clothes particulars.
opened with a model wearing this look, with patterns informed by the juxtaposition of industrial materials and flowers.

opened with a mannequin sporting this look, with patterns knowledgeable by the juxtaposition of business supplies and flowers.
Credit score: Seokwoon Yoon

Yoon said he felt young Korean designers have a lot of potential in the global fashion industry. "They have their own process and ideas." Concrete tetrapods from a Busan beach influenced this sculptural piece.

Yoon stated he felt younger Korean designers have numerous potential within the world trend trade. “They’ve their very own course of and concepts.” Concrete tetrapods from a Busan seashore influenced this sculptural piece. Credit score: Seokwoon Yoon

Elsewhere, rising label Comspace Not Enof Words’ runway appeared as a retro-style music video with energetic choreography, Hanacha Studio’s present opened with a lilting piano monitor and moody lighting, driving house the gathering’s deal with artwork and abstraction.
Models dance in COMSPACE NOT ENOF WORDS's Autumn-Winter show.

Fashions dance in COMSPACE NOT ENOF WORDS’s Autumn-Winter present. Credit score: Justin Shin/Getty Pictures

COMESPACE NOT ENOF WORDS' collection comprised of monochrome looks.

COMESPACE NOT ENOF WORDS’ assortment comprised of monochrome seems to be. Credit score: COMSPACE NOT ENOF WORDS

Theories by artists Wassily Kandinsky and Hilma af Klint informed HANACHA STUDIO's approach this season.

Theories by artists Wassily Kandinsky and Hilma af Klint knowledgeable HANACHA STUDIO’s strategy this season. Credit score: HANACHA STUDIO

Miss Gee Collection was staged in both outdoor and indoor film locations.

Miss Gee Assortment was staged in each outside and indoor movie places. Credit score: Justin Shin/Getty Pictures

Korean trend on the worldwide stage

Hyejeong Cho, a director accountable for Seoul Trend Week, stated curiosity in Korean trend is rising, and that town’s authorities is “actively supporting Korea’s main designers and types to enter the European market.” For the primary time, 4 Korean designers together with Eenk and Doucan represented SFW at Paris Trend Week — a time when the world’s most vital consumers and influential editors descend on the style capital.

DOUCAN showed at Paris' Palais Brongniart.

DOUCAN confirmed at Paris’ Palais Brongniart. Credit score: DOUCAN

Choi said his approach is to make clothing that makes you feel "happy the moment you put them on."

Choi stated his strategy is to make clothes that makes you’re feeling “joyful the second you place them on.” Credit score: DOUCAN

On the historic Palais Brongniart, Doucan wove floral and geometrical tie-dye prints, primarily within the pink, blue and white of the Korean flag, into lovely silhouettes — some curvier, others extra structured — in a really wearable assortment that paid tribute to Seoul. “Seoul is a metropolis of evening,” stated the label’s inventive director Chung-Hoon Choi. “I needed to indicate the sumptuous but dynamic vitality felt by means of this assortment.”

Eenk, one other model to debut in Paris, offered a group that drew on Eighties trend editorials with robust, vintage-inspired items that directly evoke glamour and energy. “(The model’s) id is to hunt the steadiness of traditional however distinctive, acquainted however modern and novel on the identical time,” Eenk designer Hyemee Lee stated.

EENK designer Hyemee Lee said the rising popularity of K-culture worldwide has given designers more confidence.

EENK designer Hyemee Lee stated the rising reputation of Okay-culture worldwide has given designers extra confidence. Credit score: EENK

"More brands in South Korea have their own firm identity now and consumers are also pursuing their own tastes and senses rather than just following the trends. I think it's the beginning of building Seoul's unique story and culture," said Lee.

“Extra manufacturers in South Korea have their very own agency id now and shoppers are additionally pursuing their very own tastes and senses relatively than simply following the developments. I believe it is the start of constructing Seoul’s distinctive story and tradition,” stated Lee. Credit score: EENK

Embracing id, taking dangers

Seoul-based model Painters was one of many labels exhibiting extra experimental creations. Founder Received Jeon stated younger designers typically chase scorching new developments for his or her ready-to-wear collections with a purpose to develop companies. With a deal with couture, Received included sculptural, handmade items among the many mixture of commercially-friendly outfits in his new assortment. One in every of these seems to be, a voluminous handstitched robe made from black deadstock cloth from the designer’s studio, was worn by a mannequin posing in a steel-like “body.” Different conceptual works that appeared within the body mirrored a need “to precise how (younger designers) can do extra,” Received defined.

“I need to put my very own tradition by means of my assortment. I believe it ought to symbolize the place I dwell and what I am engaged on.”

Painters' Autumn-Winter collection mixes the conceptual with ready-to-wear.

Painters’ Autumn-Winter assortment mixes the conceptual with ready-to-wear. Credit score: Painters

A model poses in one of Painters' gowns -- this one made entirely of deadstock.

A mannequin poses in one among Painters’ robes — this one made completely of deadstock. Credit score: Painters

Mina Chung’s ethereal Autumn-Winter 2022 assortment in the meantime embraced the east Asian artwork ideas of “gentle and shade,” which she stated, “describes an aesthetic which is a mixture of simpleness and fullness.” Mushy, flowy supplies contrasted with construction and pops of shade. In a single look, a mannequin was seen draped with numerous materials, a silhouette impressed by an historic Chinese language panorama portray.
"The mountains in the painting have bold, energetic lines, which can be translated into a 3D silhouette," said Chung, adding that layering the silhouette with fabrics created more drama.

“The mountains within the portray have daring, energetic traces, which could be translated right into a 3D silhouette,” stated Chung, including that layering the silhouette with materials created extra drama. Credit score: MINA CHUNG

"I wanted one part of the collection to be very bold yet simple, and another part to be more direct and eye-catching, more loud," she said.

“I needed one a part of the gathering to be very daring but easy, and one other half to be extra direct and crowd pleasing, extra loud,” she stated. Credit score: MINA CHUNG

Chung stated that younger Korean designers are more and more looking for what makes them distinctive at a time when Okay-fashion is in excessive demand. “I believe that if Korean designers do not strive tougher, the little fame we have now will disappear very quickly and this entire trade will fall again. We have to push ourselves tougher to encourage extra experimental designs that may symbolize Korea, and attempt to make extra manufacturers that may (match) the worldwide commonplace of designer manufacturers.”

High picture caption: A mannequin poses for Miss Gee Assortment.