Taco Bell credits Pete Davidson for a spike in breakfast sales

Taco Bell credited funnyman Pete Davidson for serving to the fast-food big shake the notion that its breakfast menu is a joke.

The previous “Saturday Evening Reside” star and ex-beau of Kim Kardashian helped gross sales of Taco Bell’s morning objects soar, the YUM Manufacturers-owned firm mentioned on an investor name Thursday.

“Taco Bell introduced in Pete Davidson to assist drive client buzz for breakfast,” YUM chief government David Gibbs mentioned. “This led to 9% transaction development” for the quarter ended Dec. 31.

Davidson appeared in a number of light-hearted adverts the place he was the punchline after he was employed as “Model Apologist” in October. 

“Generally we go too far. I’ve — and that’s why Taco Bell has employed me to express regret for them,” the then-platinum-color haired Davidson mentioned in a single commercial.

Taco Bell has had loads of its personal breakfasts bomb, together with the Naked Egg Taco and the Waffle Taco.

“We actually over-innovated in breakfast,” Sean Tresvant, Taco Bell’s chief model officer, instructed CNN final yr. 

Now the chain is sticking to fundamental breakfast objects like totally different mixtures of eggs, sausage and cheese – and the plan is working.

Taco Bell was the standout winner of YUM’s 4 manufacturers – Pizza Hut, KFC, Behavior Burger – with 11% grown in comparable retailer gross sales for the quarter. Wall Avenue analyst had anticipated 6.5% development.

“Total, Taco Bell did a terrific job this quarter…boosting the corporate’s fourth quarter earnings outcomes,” Gibbs crowed on the earnings name.

It additionally launched Mexican Pizzas, promoting 45 million of them in simply the final 4 months of 2022, the corporate mentioned.