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Unity Agrees to Buy ironSource in $4.4 Billion Videogame Deal



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Unity Software program agreed to purchase ironSource Ltd., in a $4.4 billion, all-stock deal, becoming a member of forces with the Israeli mobile-app and ad-tech firm because the broader tech business faces a slowdown in digital promoting.

The transaction, introduced Wednesday, combines two suppliers of companies for videogame and different software program builders. It comes amid a rout in know-how shares and a series of layoff announcements and hiring freezes within the business tied partially to a slowdown in digital advertising sales. Final month Unity laid off about 4% of its workforce, saying the transfer served as a solution to higher match the dimensions of its employees with its wants.