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USC QB Caleb Williams is confident in front of the camera

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New USC quarterback Caleb Williams appears equally snug and confident leading the Trojans’ football practices and standing in entrance of the digicam along with his rising title, picture and likeness endorsement portfolio.

Williams, his father and a public relations agency have spent years making ready for the chance to lock in deals that might permit him to revenue off his picture in ways in which really feel snug and match his character.

Learn extra about Williams on this article by The Times’ Ryan Kartje and take a look at highlights from a photograph shoot on the L.A. Memorial Coliseum.

USC quarterback Caleb Williams stands in the L.A. Memorial Coliseum.

USC quarterback Caleb Williams was snug in entrance of the digicam throughout a Los Angeles Occasions photograph shoot on the L.A. Memorial Coliseum.

(Robert Gauthier/Los Angeles Occasions)

USC quarterback Caleb Williams at the LA Memorial Coliseum.

USC quarterback Caleb Williams on the L.A. Memorial Coliseum.

(Robert Gauthier/Los Angeles Occasions)

USC quarterback Caleb Williams points at the camera at the L.A. Memorial Coliseum.

USC quarterback Caleb Williams was snug in entrance of the digicam throughout a Los Angeles Occasions photograph shoot on the L.A. Memorial Coliseum.

(Robert Gauthier/Los Angeles Occasions)

USC quarterback Caleb Williams at the LA Memorial Coliseum.

USC quarterback Caleb Williams was snug in entrance of the digicam throughout a Los Angeles Occasions photograph shoot on the L.A. Memorial Coliseum.

(Robert Gauthier/Los Angeles Occasions)