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Watch Ciara’s “Jump” Music Video Featuring Coast Contra

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On July 8, Ciara launched her new single “Soar,” alongside an electrifying music video with a powerful vary of visuals, choreography, and outfits. The dance monitor, which is her first in two years, introduced us again to old-school, early 2000s Ciara à la “Goodies” and “1, 2 Step.”

That includes hip-hop group Coast Contra, the video begins with Ciara as a cheerleader, dancing amongst Winston-Salem State University’s famous Powerhouse squad. The power solely will get higher from there — the singer is seen dancing in too many scenes to rely, together with energy strains, roofs, transferring trains, and the hood of a automotive in 14 totally different appears to be like. From a cheer uniform and numerous swimsuits to a Janet Jackson-inspired ensemble, Ciara really outdid herself.

The primary single of her eighth album, “Soar” can also be Ciara’s first mission as a part of her new label deal with Republic Records and Uptown Records, in partnership along with her personal firm, Magnificence Marks Leisure. Whereas the artist hasn’t formally launched music shortly, just a few weeks in the past, she debuted a special, family-inspired song along with her youngsters, 8-year-old Future and 5-year-old Sienna, with Kellogg’s Rice Krispies Treats. Take a look at Ciara’s latest music video above.