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Why Kim Kardashian Rebranded Her KKW Lines

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“I like the method of the entire thing of beginning one thing new.”

In case you forgot, Kim Kardashian introduced that she was shutting down her KKW Magnificence line final July.


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Final week, she additionally announced that her KKW Perfume line can be shutting down on Might 1 “in order that we are able to relaunch perfume sooner or later beneath a model new title — and beneath a brand new net retailer the place you should buy from all magnificence classes beneath one web site.”

So, what offers? She lastly defined the choice in an look on the Not Skinny But Not Fat podcast.


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In case you have been questioning — it is not as a result of she’s dropping the “West” from her title after her divorce from Kanye West.


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“Everybody thinks like, ‘Oh my god, it’s simply to get the ‘W’ off,’” she mentioned. “That’s not it.”


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Kim defined that the rebrand was introduced on as a result of she “felt unhealthy” that customers needed to pay “transport prices at three completely different web sites.”


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“I wished one magnificence model,” she defined. “It’ll simply be my magnificence model the place you possibly can [buy] the whole lot magnificence.”


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“It’s like beginning my very own model. You recognize, like a brand new model and that makes me so joyful… I like the method of the entire thing of beginning one thing new.”


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We’ll see the place she lands with the brand new title. (You might all the time simply do “Kim Kardashian Magnificence!” I am positive nobody would thoughts.)


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