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You’ve Tried High-End Scotch. Ready for $1,100 Rum?



#Youve #HighEnd #Scotch #Prepared #Rum

Yo, ho, ho and a bottle of restricted version, oak cask-aged rum with notes of butterscotch. The liquor of selection for fictional 18th-century pirates and school college students looking for sugary cocktails on spring break is attempting to go upmarket.

Bacardi Ltd., Rémy Cointreau SA and Davide Campari-Milano NV have rolled out a rising array of expensive, cask-aged rums with subtle tasting notes, meant to be sniffed, swirled and sipped neat. They hope to profit from drinkers’ willingness to pay up for pricier booze, which accelerated during the pandemic and boosted sales of Scotch, bourbon and tequila.